CCO: Stéphane Xiberras
ECD: Matthieu Bouilhot
AD: Charles Dessaux,
Natan Ritaly, Valentin Gourmel
CW: Léo Rodriguez
Prod: FrancineFramboise
2025—04/21
Activation
In car advertising, all utility vehicles look the same. Functional. Voluminous. And always perfectly immaculate. But in real life... things are slightly different. Every year, thousands of small businesses invest in one, and stick them with their colors. To celebrate 100 years of its utility vehicles, and help those who buy it, Citroën features their logos and infos in its own campaigns.