CCO: Stéphane Xiberras
CD: Matthieu Bouilhot
AD: Charles Dessaux
CW: Sébastien Duhaud
Director & Photographer: OJOZ
COPENHAGEN/ITEN
2026—02/02
Activation
Distance exposes a growing issue in connected running, Strava Jockeys, runners who record performances on behalf of other users in search of social recognition. With this campaign, we chose to shine a light on these invisible athletes by making them the new faces of Distance. 10% of the profits generated from the sale of Distance products will be donated to them.