Agency: CLM BBDO
ECD: Benjamin Marchal, Olivier Lefebvre,
Matthieu Elkaim
CD: Eric Pierre

AD: Charles Dessaux
CW: Emile Martin, Cécile Pimont
Director: Ben Strebel

PARIS
2014—24/04
Activation
GUY COTTEN - A Trip Out To Sea

To demonstrate the importance of wearing a life jacket whenever
you go out to sea, Guy Cotten makes you experience your own drowning. Scrolling continuously is your only chance to remain at the surface. How long will you hold until you give up from exhaustion?







©2011—25’

235—78324/2