Agency: BETC
CCO: Stéphane Xiberras
ECD: Olivier Aumard
AD: Charles Dessaux,
Matthieu Hamon, Florian Padilla
Assistant AD: Martin Causse
CW: Guillaume Denis
Director: Rémi Danino
PARIS/NY
2025—08/24
Activation

LACOSTE - From a  Crocodile to the GOAT

The iconic crocodile transforms into a GOAT in an exclusive capsule collection honoring and celebrating Novak Djokovic, Lacoste’s legendary ambassador and the greatest tennis player of all time.







^        








©2011—25’

235—78324/2