CCO: Stéphane Xiberras
VP: Mathieu Laugier
ECD: Matthieu Bouilhot
AD: Charles Dessaux
Prod: FrancineFramboise
2026—06/17
Activation
Because the Levi’s Stadium logo had to be covered with a white tarp during the World Cup, we decided to recreate that gesture across our store façades and windows. Rather than simply accepting the disappearance of our name, we turned it into an intriguing visual statement: once a logo is hidden, it suddenly becomes more desirable and more noticeable than when it is fully visible.