Agency: BETC
CCO: Stéphane Xiberras
ECD: Jerome Galinha

AD: Charles Dessaux
CW: Sébastien Duhaud
Directors: Julian Nodolwsky, Sophie Levy
Paris
2018—06
Brand Content
PARIONS SPORT - I Bet for the Others

To celebrate the 2018 World Cup, we decided to send three bettors to the country they had bet on, to give them a once-in-a-lifetime experience: watching the match right in the heart of the local excitement. But that’s what they thought was going to happen.








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