Agency: BETC
CCO: Stéphane Xiberras
ECD: Olivier Aumard

AD: Charles Dessaux
CW: Sébastien Duhaud
Director : Lenny Grosman
PARIS
2022—11/23
Activation
SO FOOT - So Food

BOYCOTT OR NOT BOYCOTT ? For those who chose not to follow the 2022 World Cup in Qatar, SO FOOT launched “So Food” — a restaurant where, during the matches, you could learn for free, alongside a chef, how to cook Australian, Danish, and Tunisian dishes — the first three opponents of Les Bleus



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